Abercrombie & Fitch and Disney’s Merida

Posted: May 14, 2013 in Uncategorized
Tags: , , , ,

Honestly, these two “issues” have so little impact on my life or my family’s that I feel a little silly even posting about it.  However, I think they are to-dos so telling of the state of our society that I want to weigh in.  Were I to expound to the fullest, I’m afraid I would break the scale, so here’s the skinny (from my POV) on the Abercrombie & Fitch and Disney/Merida hoopla:

Is anyone really surprised at what Mike Jeffries (CEO, Abercrombie & Fitch) said?  I’m not.  I’ve known for years that this is the company’s attitude.  It’s kind of obvious.  I don’t have to boycott A&F, because I would never shop there.  I refuse to pay the price to advertise their brand of “superiority,” and I’ve always felt that way.  Even when I was small enough to wear their clothes, I valued myself and the people around me for more than their (parents’) income or their social standing.  As for the CEO, he might be a jerk, but at least he’s being honest, and he’s not exhibiting an attitude that many people in this country don’t already have.  If they could fit in, they would.  That’s why there was a demand that the company start marketing clothing for larger- (normal-) sized people.  It is disgusting that people have to turn themselves into scarecrows to fit the image, but it’s tragic that they would even want to, that this is how they measure their value.

And that goes for the Merida makeover as well.  What they’ve done to her is sickening.  But it’s just as bad that there’s a market for this type of thing, and that if Merida goes to the shelves in her new form, parents everywhere will still buy her for their own precious little princesses–wouldn’t want anyone traumatized by not having a complete set.  How about this?  Let’s stop setting our daughters up as princesses in the first place.  Let’s help them recognize their own unique beauty and power instead of presenting them with ready-made fictional (or even real) characters to pattern themselves after.  Let’s encourage them to develop their own qualities and characteristics so they don’t spend their lives looking for the next way to brand themselves as superior, or simply acceptable.  Let’s stop trying to create a way for our kids to fit in and just teach them to be good people who value themselves and others intrinsically and not because they belong to a subset labeled by some arbitrary stranger as cool.  And while we’re at it, let’s start expecting the same things of and for ourselves.


  1. Well said, Keli. I am so glad, my parents didn’t ever do the princess thing with me when I was a kid.

    I have no idea what the A&F guy said, but when it comes to A&F, it’s thumbs down. I live in Hollister, CA. Yep. Several years ago, the company sued a local woman who produced jeans with Hollister, CA on them. Whether she was doing it before A&F made up its fictional city and clothes line, I don’t know. After that suit was settled, the company had the audacity to tell other local businesses to not ever put Hollister, CA on their clothes products, or else. Bleah.

    Hmmm, gotta think of something “happy” to get back to an even keel. I think it’s funny when people learn that the real Hollister is no where near a beach. LOL

    Continuing onward with the A to Z challenge road trip. Peace and Joy.
    Don’t be a Hippie
    Take 25 to Hollister

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